The ability to generate empathy is what creates opportunities for growth The way we relate commercially has changed. What used to happen face-to-face, with a handshake and shared coffee, today happens through screens, in an agile and impactful way. To further increase the level of challenge, these […]

The translator’s work demands a high degree of cultural sensitivity and creativity, in addition to linguistic competence. The role of the subtitling translator is not — and should not be — merely to translate its content literally. It is necessary for them to consider the cultural aspect, along with the main objective of the work, that is, its essence […]

Inadequate use of technology, without proper technical knowledge, can compromise the quality, security, and sustainability of the developed solutions. Artificial intelligence (AI) has become vital in the world of technology, and this also applies to those who create computer programs and applications. AI is no longer a passing fad to […]

Context and situation dependency make translation fidelity a lost cause The translator’s fidelity is and always will be a lost and irreparable cause. Although this sentence sounds harsh, it expresses the purest reality. No self-respecting translator — professionally and financially — will do a word […]

The way people behave can provide clues about possible paths in the construction of digital solutions. Making payments, shopping, scheduling a meeting, searching for restaurants, calculating how many calories were consumed in a day. There are many possible tasks using applications, and the easier and more intuitive they are, the more quickly they will be accepted. This […]

Tool reduces complexity and enables code adaptability, but its impacts must be analyzed before implementation. There has been much talk about the use of design patterns in software development and their benefits. However, does the mere use of these patterns guarantee the solution to the problems they aim to […]