In the best practice of open innovation, the ideal is for startups and corporations to maintain a fair relationship. Building partnerships is fundamental in the innovation ecosystem for value generation among its agents. In this context, investors and early adopters are important parties for the startup gears to start […]

Startup innovation solutions, also present in the fields of management and business culture, inspire large corporations “Hail, market, those who are about to undertake greet you!” In a mix of courage and great resilience — to be able to “kill a lion a day” while developing new business opportunities —, startup founders […]

It is important to understand the producer’s needs, concerns, and potential restrictions to ensure the success of innovative solutions. Engaging in agriculture is not an easy mission: it involves producing without certainty of results and facing risks related to climate and pests, in addition to variations in prices and exchange rates, and the costs of inputs […]

In a build-measure-learn cycle, agtechs can act leanly for the rapid development of solutions Innovation is a fundamental concept for economic and social development, especially for agribusiness. It involves the creation and implementation of new ideas, processes, products, or services that generate value for the […]