
Education
Strategy
Innovation
July 16, 2025
Pecege Identity – Episode 4: João Rosa (Botão)
“I completely fell into the world of agronomy by parachute”
In celebration of the 22nd anniversary of the Pecege Institute, the Strategies and Solutions (E&S) Magazine sought out some of the main voices responsible for building this history. The mission was to reconstruct the paths that gave rise to one of the largest ecosystems of education and innovation in the interior of São Paulo — today a reference in teaching, research, technology, and society.
This initiative also marks the launch of the documentary series “Inspiring Trajectories”, created by the magazine to tell the stories of people who transform their careers into legacies in the most diverse areas of knowledge. The first season, “Pecege Identity”, premiered on June 2nd on the magazine’s Youtube channel.
Episode 4 features the testimony of the director of Pecege Consultoria e Projetos, João Rosa (Botão), who joined the institute in 2007 to intern on a project and ended up participating in the construction of a renowned consultancy in agribusiness. “We started with one client,” he says. Today, Pecege Projetos has over one hundred regular clients. There will be a total of nine episodes, published bi-weekly. Click below and watch episode 4 now.
Who published this series
Renata de Gaspari Valdejão Almeida