The speed of technology only becomes an advantage when it is accompanied by the capacity to understand, verify, and assume responsibility for the results. Imagine a team that starts producing in an afternoon the analyses that previously required a week. The change seems to justify the investment in artificial intelligence. But, before counting the gain, it is worth asking who examined […]

Digital economy encounters physical limits and tries to reduce its environmental impact The accelerated growth of digital infrastructure transforms energy consumption, water availability, cooling, construction materials, and location into central variables for the design of the next generation of data centers. For a large part of the digital transformation, the perception that computing was progressively […]

Companies rehire the knowledge they tried to replace The accelerated adoption of artificial intelligence in companies was accompanied by a simple, seductive, and dangerous promise: replace people, reduce costs, and maintain, or even expand, the productive capacity of organizations. This promise guided business speeches, investment decisions, internal reorganizations, and personnel cuts in different sectors. […]

The next cycle of technology in organizations should be less marked by the euphoria of replacement and more by the discipline of operational sustainability The accelerated incorporation of artificial intelligence in technology companies has been presented as an almost inevitable path to increase productivity, reduce costs, and replace part of human labor in technical, administrative activities, and, […]

MEC proposes guidelines to align the use of technology with the pedagogical, ethical, and social principles that guide Brazilian education. The growing incorporation of artificial intelligence in educational processes has produced relevant tensions, especially regarding the superficiality of learning and the reduction of cognitive effort in complex activities. According to Kasneci et al. (2023), […]

Between efficiency, dependency, and responsibility Artificial intelligence (AI) is no longer a technological promise and has become a concrete part of educational and organizational practices, transforming how professionals are trained, learn, and act. According to a report by the Digital Education Council, published in 2025, 88% of the institutions investigated used AI minimally […]