D2C strategies and monobrand stores increase sales, including in other brand channels A strong trend in retail currently is the increase in the number of consumer product manufacturers that have adopted the direct-to-consumer sales strategy, known as D2C (Direct-to-Consumer), especially in e-commerce. Do a test: think about how many times […]

Marketing modality allows the retailer to promote industry products on their own media platforms and track results in actual sales. The year 2024 was marked by a trend that was on every retailer’s lips: retail media. Since the beginning of the year, at the NRF Retail Big Show, the major fair […]