Beatriz Cristina de Freitas
Discover this author's columns

Health
June 02, 2026
The sector’s biggest challenge is the difficulty in transforming individual excellence into collective results. Strategic projects in healthcare rarely fail due to a scarcity of technical knowledge. Generally, what happens is that organizations bring together excellent professionals who are unable to act as a system when faced with conflicting priorities, permanent care pressures, and historically fragmented structures. […]
Beatriz Cristina de Freitas

Health
February 25, 2026
Why technology alone cannot transform systems Artificial intelligence is being presented as one of the main promises for the future of healthcare. Faster diagnoses, process automation, more accurate decisions, and cost reduction are part of an increasingly present discourse in institutional agendas. However, practical experience shows that […]
Beatriz Cristina de Freitas

Project Management
Health
September 24, 2025
The success of new technologies depends on the ability to implement solutions in a planned manner, with governance mechanisms. The healthcare universe is one of the most complex and challenging environments in society, marked by constant tension between science and care, technological innovation and ethical limitations, economic interests and social responsibilities, as well as strict regulatory requirements. […]
Beatriz Cristina de Freitas